Services
Southern New Zealand — Category Guide
Choose the category that best describes the main reason someone would visit.
Every journey combines an experience with the practical support needed to prepare, travel, eat, rest and recover. These 13 categories create that complete pathway.
Adventures
The places and experiences that give someone a reason to make the journey.
- Great Walks
- day walks
- short tracks
- alpine routes
- bush walks
- coastal walks
- accessible walks
- trailheads
Often connected with
Best fit
Use this when the main reason for visiting is to complete or enjoy a walk, track, tramp or hiking route.
- cycle trails
- Great Rides
- mountain-bike parks
- gravel routes
- road cycling
- motorcycle routes
- riding parks
- specialist hire
Often connected with
Best fit
Use this when riding a bicycle or motorbike is the central experience or reason for visiting.
- skiing
- kayaking
- rafting
- climbing
- fishing
- horse riding
- golf
- family activities
- museums
- galleries
- equipment hire
- lessons
Often connected with
Best fit
Use this for a bookable or visitable activity, attraction or specialist service that directly enables an activity.
- national parks
- regional parks
- reserves
- wildlife parks
- sanctuaries
- birdlife
- marine reserves
- wetlands
- forests
- gardens
Often connected with
Best fit
Use this when people visit primarily to encounter a natural environment, wildlife, habitat, park or conservation area.
- lookouts
- waterfalls
- caves
- lighthouses
- mountain passes
- scenic drives
- beaches
- monuments
- historic precincts
- public art
- photo stops
Often connected with
Best fit
Use this when the main experience is seeing a particular view, feature, landmark, historic place or memorable roadside stop.
- fiord cruises
- lake cruises
- river cruises
- scenic flights
- guided walks
- wildlife tours
- sightseeing tours
- food and culture tours
- fishing charters
Often connected with
Best fit
Use this when the customer is booking a guided, hosted or operator-led experience rather than visiting independently.
Support Services
Everything that helps people prepare, reach the experience, eat, recover and rest.
- hotels
- motels
- lodges
- hostels
- holiday parks
- campgrounds
- cabins
- huts
- B&Bs
- farmstays
- villas
- glamping
Often connected with
Best fit
Use this when the main product is an overnight stay or a bookable place to sleep and recover.
- outdoor shops
- cycle shops
- specialty retail
- local crafts
- gifts
- souvenirs
- artisan products
- produce outlets
- farmers markets
- clothing and gear
Often connected with
Best fit
Use this when the main reason to visit is to browse or buy retail goods, specialist gear, gifts or locally made products.
- supermarkets
- dairies
- grocery stores
- bulk foods
- food markets
- trail food
- drinking water
- ice
- camping consumables
- packed-lunch supplies
Often connected with
Best fit
Use this when travellers visit mainly to buy food, water, basic provisions or consumable supplies for the road, campsite or trail.
- cafes
- restaurants
- takeaways
- pubs
- bars
- bakeries
- food trucks
- casual dining
- cellar doors
- breweries
- ready-to-eat food
Often connected with
Best fit
Use this when the main purpose is a meal, coffee, prepared food, tasting or hospitality experience.
- fuel stations
- EV chargers
- shuttles
- buses
- taxis
- rental vehicles
- water taxis
- ferries
- airport services
- point-to-point transfers
Often connected with
Best fit
Use this when the main service is moving travellers between places, providing a vehicle, or supplying fuel or charging.
- i-SITEs
- DOC visitor centres
- public toilets
- picnic areas
- public showers
- dump stations
- laundromats
- luggage storage
- vehicle repairs
- bike repairs
- motorbike repairs
- tyres and towing
Often connected with
Best fit
Use this for public visitor infrastructure, information services, workshops or repairs that solve a practical travel problem.
- hair salons
- barbers
- beauty and nails
- massage and spa
- physiotherapy
- chiropractic
- medical centres
- urgent care
- dentists
- pharmacies
- optometry and hearing
- counselling
- coaching
- nutrition
- podiatry
- acupuncture
- health-food shops
- sports recovery
- saunas and wellness studios
Often connected with
Best fit
Use this when the primary service is an appointment, treatment, recovery service, health service or wellbeing-focused retail destination.
Choose one primary category: Select the category that matches the listing’s main purpose. Extra services, facilities and experiences can later be handled through tags and connected recommendations.
A complete trip moves through connected moments
Select a stage to jump to the categories that commonly support it.
DEFINITION: Adventure
An adventure starts when you leave your familiar routines & explore somewhere new.
Adventuring is walking out in nature, cycling, climbing, getting into a river, sports, boating or defying gravity.
You can have adventures in a wildlife reserve, by visiting a waterfall, or even just discovering some place new.
You know you’re in an adventure when you find yourself standing at a scenic viewpoint, driving somewhere with a map, exploring a historic place or having a new experience.
Adventure can be challenging, peaceful, exciting, educational & restorative.
You discover nature, & go beyond ordinary city life.
You connect with nature, places, people & experiences.
www.southern.nz is about having an adventure, & finding what you need to prepare for one